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Credit Union Partnerships Mean Great Auto Deals for Members

Credit Union Partnerships Mean Great Auto Deals for Members By Cyndi Cohen
Published February 19, 2013
Credit Unions Online
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If you’re a credit union member shopping for a new vehicle, you may want to consider checking out Enterprise Car Sales for your upcoming purchase.

According to Kaushika Kansara, Group Business Development Manager of the Car Sales Division (Radnor, PA), Enterprise Car Sales has been working with credit union partners for more than 30 years. During that time, they have helped generate almost $10 billion in loan volume for more than a thousand credit unions nationwide.

Credit union members have come to expect exceptional service like the kind they receive from their financial institution and Enterprise knows how to deliver. With thousands of vehicles in an on-line inventory, access to the largest fleet of vehicles in North America, and one of the highest customer satisfaction ratings in the industry, Enterprise is an ideal resource for credit union members who are in the market for a vehicle.

Enterprise Sales Events, a Valuable Perk of Credit Union Membership

One of the things that sets credit unions apart from other financial institutions are the special services they offer to their members. Access to Enterprise vehicles, deals, and service is a perfect example.

“Our current offers include trade-in specials, first payment offers, and rate buy-down promotions,” said Kansara. “We offer Kelley Blue Book appraisal value on trade-ins and during selected months, we also feature specially priced vehicles on our promotional materials.” For example, during February 2013 Enterprise is featuring the 2012 Dodge Avenger for $13,997 in the east coast market. Rate buy-down promotions are offered to credit unions to provide an exclusive discounted rate to their members for a limited time.

Neighbors Federal Credit Union (Baton Rouge, LA) has a long established relationship with Enterprise. Members can take advantage of a variety of specials that run periodically throughout the year including rate discounts when financing an Enterprise vehicle at the credit union.

“Enterprise has been a part of some of our most successful promotions,” said Brett Reynolds, VP Marketing. “One year we partnered with Enterprise to give away a free car to one of our members as the grand prize for our Member Appreciation Week -- the excitement generated by that promotion is something we’ve tried to replicate every year since.”

Likewise, Chesterfield Federal Credit Union (Midlothian, VA) has happily partnered with Enterprise for over 9 years. “They understand credit unions and try to send member loans back to us,” explained Chris Miller, Marketing Manager.

The credit union has a week-long special for members in April as well as an on-site sale in August where they offer a special rate for all approved applicants in addition to Enterprise’s variety of incentives. “We have seen incredible results at our on-site sales -- 95% of members obtain financing with us,” reported Miller.

In addition, Pentagon Federal Credit Union (Alexandria, VA) has been in a partnership with Enterprise for nearly 10 years. Dave Silvey, Director of Research & Online Services says that the credit union recently held an Enterprise car sale event at several PenFed branch and Enterprise locations in the Washington, DC metro area in January, and will be promoting another sale in multiple locations in March.

Enterprise and PenFed are working together to buy down the credit union’s industry leading 1.49% APR used auto loan rate to 0% APR for all Enterprise cars that are financed with PenFed. “Our members respond really well to our Enterprise car sales events -- the 0% APR loan rate, combined with heavy in-branch and targeted e-mail promotions, generates a tremendous amount of interest,” said Silvey. Plus, 100% of the financing for PenFed-referred Enterprise sales come back to PenFed which Silvey added is one of the great benefits of PenFed’s partnership with Enterprise.

“Partnerships between Enterprise Car Sales and credit unions are successful because we have a lot in common, including an unprecedented level of member service, along with a commitment to their local communities,” said Kansara. “Another reason for that success is our commitment to send our CU partners’ members back to them for financing, 100% of the time.”

Enterprise Car Sales is “People Helping People”

In terms of aligning with the age-old credit union credo of “People Helping People,” Kansara stated that at Enterprise, their mission is to take care of their customers and make sure they are completely satisfied with the services they provide. “Our renowned Enterprise service quality index (ESQi) measures the percentage of our customers who are completely satisfied, as determined by telephone surveys conducted with every customer who purchases a vehicle from us,” she added. And, the credit unions and their members seem to relate on a profound level.

At Neighbors FCU their brand is all about providing value and becoming a trusted financial resource for their members. “The member discounts and clear, no-haggle pricing offered by Enterprise Car Sales reinforces our brand on so many levels,” Reynolds contended.

“We try to do what’s best for members, and feel that Enterprise generally fits into that philosophy too,” said Chesterfield’s Miller. “They’re easy to deal with and have great prices on dependable vehicles.”

In the same vein, PenFed’s mission statement is to ‘Provide superior financial services, responsive to Members’ needs, in a cost effective manner.’ “Our partnership with Enterprise fits in perfectly with this mission,” said Silvey. “It allows our members to access a huge selection of certified used vehicles online at over 130 locations nationwide, make their purchase at a great no-haggle price, and finance their purchase with PenFed at the lowest rate available anywhere.”

“Enterprise Car Sales and Credit Unions are a natural partnership based on our mutual commitment to exceed member expectations,” concluded Kansara. “We’ve shared the most success when credit unions consider us a part of their overall auto strategy.”

So, if you are looking to replace your existing vehicle with an affordable pre-owned car or truck, find out if your credit union partners with Enterprise Car Sales, or find one in your area that does.

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